Don't Be Fooled

The next generation of dangerous and deceptive tobacco products is here and doesn’t look anything like a pack of cigarettes.

What You Need to Know

Each of us plays a role in protecting the next generation from a life of addiction.

Get Comprehensive Information about how Tobacco is Changing

Tobacco's First Flavor is its Most Addictive

Menthol cigarettes might be considered the original, flavored tobacco product. Tobacco companies have been marketing the minty flavor’s cooling sensation to first-time tobacco users since the ingredient was introduced to tobacco products in the 1920s.

Kids who experiment with menthol tobacco products may be more likely to develop a lifelong addiction. That’s because the Food and Drug Administration (FDA) has determined that menthol actually makes tobacco products more addictive and harder to quit.

How Menthol Damages Vulnerable Communities.pdf

Press Release

Tobacco is Changing; Don’t be Fooled March 29, 2021