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Talking to kids about substance use can feel intimidating, but it doesn't have to be one big, formal lecture. In fact, short, frequent, and honest conversations are often the most effective way to connect.
We know that strong relationships are the foundation of prevention. That’s why we proudly support the Real Talks campaign, a resource designed to help parents and caregivers navigate these important discussions with confidence.
Research shows that parents are the number one influence on whether their children choose to use substances. By having "real talks"—conversations grounded in honesty, listening, and understanding—you build the trust and resilience your child needs to make healthy choices.
Real talks aren’t about being perfect. They are about being there.
Whether you are in the car, making dinner, or just hanging out, every conversation is an opportunity to strengthen your bond. When kids feel heard and understood, they are more likely to come to you when they face difficult decisions.
Find the right time and place. Choose a comfortable setting with limited distractions where you can both open up, like while taking a walk together or getting coffee.
Keep it casual. You don’t need to have a lot of facts or figures ready. Simply take a moment to think about what you want to discuss before diving in.
Learn to listen is important. Showing interest in what someone has to say is a simple way to demonstrate that you care. Give them your undivided attention, acknowledge their feelings, and try to understand their perspective.
Offer them support—not judgment. Pause before responding to what they say and think about how you can react with compassion. Instead of offering opinions, respond by asking a question about their experiences, their feelings, or what they need. Remind them that you'll always be there for them and why you’re glad they are in your life.
Stay connected. Helping a person doesn't happen overnight. Continue reaching out with offers to listen. Invite them to activities. Encourage them to talk to a health care professional, spiritual advisor, or other friend or relative if they don't want to talk with you.
You don't have to figure it out alone. Community Action Healthy Living and the Wisconsin Department of Health Services' Real Talks campaign offer practical tips, conversation starters, and expert advice to help you find the right words at the right time.
We encourage you to use these tools to make prevention a natural part of your family life.