Tobacco 21


Yes, even you! 2019 changes made the legal sales age of all tobacco products 21. 

Set yourself up for success, check IDs for every sale, and make sure they're over 21. 

Learn more about the change: 

Most Wisconsin tobacco retailers don't sell tobacco products to those under 21.
We know retailers want to do the right thing and keep the next generation free from addiction. Wisconsin Wins is proud to offer all retailers free training to help support businesses to do the right thing via

Training your employees is required by law and you can do it for free at

Learn more about the important work being done across Wisconsin to keep tobacco out of kids’ hands.

CAHL is a contract of The Wisconsin Department of Health Services Tobacco Prevention and Control Program designated to conduct investigations, retailer education and training, media outreach, and community education through the Wisconsin Wins program. Contact Nancy Michaud at or 608-266-0181 with comments or questions about Wisconsin Wins.