Calumet County's substance misuse prevention coalition.

REACH focuses on reducing alcohol, nicotine and other substance misuse to protect the health, safety and quality of life for all, especially children.

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Nicotine Prevention

The latest addictive products are hooking teens, and they're hiding in plain sight. Tobacco is changing but we're here to help you understand the newest trends and increased risks of nicotine use.

Alcohol Prevention

The good news? Nationally, underage drinking is becoming less popular. The bad news? Wisconsin’s kids aren’t keeping up with the trend. REACH is committed to reversing the trend with education and advocacy.

Medication lock boxes
fridge locks

available FREE
to Calumet County residents

Small Talks.
Big Difference.

Alcohol can do lasting damage to a kid’s growing brain, impacting everything from how they learn and make decisions to how they handle emotions. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, causal talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions.

Visit for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services.

Find a Local Drug Take Back Location

Find Help

The Wisconsin Addiction Recovery Helpline

Find help from local resources, services, and support for children, adults, and families. It’s free, confidential, and available 24 hours a day.

Resources for Adults

Keeping kids safe from underage use of alcohol and other drugs is a concern for parents. In this public service announcement from SAMHSA’s “Talk. They Hear You.”® parent-focused national media campaign, we follow the growth of one family’s daughter, and witness the outcomes of talking to children early and often about substance use. For more information about talking with your kids about underage use of alcohol and other drugs, visit

Talk They Hear You Factsheet.pdf
Talk They Hear You Backgounder.pdf

Parents: learn more about
"Talk. They Hear You"